Winter Dreaming
Ashleigh Robert Ashleigh Robert

Winter Dreaming

The snowstorm is upon us and this dream land has us buzzing with anticipation for everything that is yet to come. Planning for flowers while snow falls all around is a first for these flower farmers! The change of the seasons is one of those never ending metaphors that fits just into your spirit as needed.

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What’s the business model?
Ashleigh Robert Ashleigh Robert

What’s the business model?

This week we discuss how we honed in on what the business model should be for our flower farm. With so many different approaches to this type of business, we had our work cut out for us when making these decisions. Are we going to be a “you-pick” farm? Are we going to specialize in events, such as weddings? Can customers purchase flowers anytime? Custom arrangements?! While we can’t do it all, find out how we figured out where to start- in this week’s Chronicles!

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